Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
Today, AmericaBlog reported on the offensive SuperBowl commercial that aired yesterday. In it, two men, nibbling from both ends of a Snickers bar, wind up accidentally kissing, and then have to do something "manly" to neutralize the incident. Three alternate endings to the commercial were posted on a special Snickers website created by Mars, Inc. Also posted was a video of Bears and Colts team members reacting to the commercial, saying things like "That ain't right" and making faces of disgust.
Mars didn't stop there. They also posted commercials planned for the airing of the Daytona 500. In one, a man mocks what is supposed to be a gay mannerism, in another, the kissing men have to drink toxic substances in order to destroy the effects of a man-on-man kiss, and they scream and vomit while they do so. And in another, when the men decide they must "do something manly," one of them picks up a giant wrench and attacks the other, and the second man puts the first man's head under the hood of a car, and then slams the hood on his head. The Raw Story suggested this ad be named "Matthew Shepard."
The Human Rights Campaign has called on Mars, Inc. (which is owned by billionaire Republican activist families) to pull all of the ads from its website. As of now, you can get to the page, but when you click on the videos, they do not appear.
In a related story, Colts coach Tony Dungy is the honored guest at the gay-hating Indiana Family Institute's Friends of the Family banquet. Tickets for the fundraiser are $75 apiece, and it is expected to be a sell-out.