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Here are a couple old timey campaign spots to remind you of when politics was simpler. Or if politics wasn't simpler, political messaging certainly was. The message of the first? "I like Ike." Literally, that's it -- over and over and over. The message of the second? "Kennedy Kennedy Kennedy." Good times.
This one's from the Eisenhower campaign in 1952:
This one is from the Kennedy campaign in 1960:
But just so you don't think attack ads are a new invention, here's one where the Kennedy campaign gets nasty, using Ike's words against his own VP, Richard Nixon.