Democratic Leadership Council President and Slate blogger Bruce Reed answered the call last week when the Romney for President campaign launched a "create your own ad" contest. Team Mitt promised to buy air time for the ad with the most "love" and page views. Reed apparently couldn't resist. He used the campaign's official materials (provided by the contest), cut and pasted, and— voila!—created "Way!," a funny riff on how Mitt dissuaded son Tagg from becoming a Democrat.
The Romney people were not amused and have banned Reed's creation from the contest (which got all of 137 entries, according to Reed). Nonetheless, Reed's creation has generated vastly more love than anything the Mitt supporters have come up with. See it for yourself here: