That's the question the New Republic is posing. Their argument, in essence, is that no matter how many awesome commercials the governor from New Mexico runs, he's just not catching fire, and he'd serve the Democratic Party and the country better by running for the New Mexico senate seat Pete Domenici is abandoning.
Richardson is so popular in New Mexico, he'd likely have a cakewalk to the senate. And with Big Bill's help, the Dems might get a filibuster-beating 60 seats, which would ensure a serious progressive agenda. It's hard to argue with that logic, but then again, the Democratic Party has a history of letting members doing what is best for themselves instead of what is best for the collective. That's not a terrible thing. And that's not a terrible picture either, eh?