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Not to begrudge any woman who's toiled through nine months of pregnancy and multiple hours of labor, but there's something quite sickening about this NYT story about how new mothers are expecting their husbands and partners to pony up with some really sweet bling.
This bonus goes by various names. Some call it the "baby mama gift." Others refer to it as the "baby bauble." But it's most popularly known as the "push present." That's "push" as in, "I the mother, having been through the wringer and pushed out this blessed event, hereby claim my reward." Or "push" as in, "I've delivered something special and now I'm pushing you, my husband/boyfriend, to follow suit."
"It's more and more an expectation of moms these days that they deserve something for bearing the burden for nine months, getting sick, ruining their body," said Linda Murray, executive editor of BabyCenter.com. "The guilt really gets piled on."
A recent survey of more than 30,000 respondents by BabyCenter.com found that 38 percent of new mothers received a gift from their mate in connection with their child. Among pregnant mothers, 55 percent wanted one. About 40 percent of both groups said the baby was ample reward.
You heard that right, only 2 in 5 kids can rest assure that Mom wasn't disappointed that their arrival wasn't accompanied by a tennis bracelet.
It is not the fact that Moms are getting a token of their hard work that bugs me, it is that you know that the diamond industry has their hands in this. Just as they invented a "tradition" of diamond wedding rings, the "three months salary" rule, and the "three-stone anniversary ring." Hey, you can hear DeBeers' pitchmen saying: Why not a carat for each pound of baby? Don't you care, Dad?
I'm just saying. Because no man would ever dare.
(For a timeline of diamond marketing, follow the jump. And there's more here.)