What John McCain Must Do Now

| Wed Mar. 5, 2008 2:57 AM EST

mccain_closeup_250x200.jpg Now that John McCain has secured the delegates he needs to become his party's nominee, he has a period for several weeks, possibly several months, during which the Democrats are going to be slugging it out. So what should he do with his time?

(1) Raise money. The Clinton campaign raised a record $35 million in February, and speculation in the media points to a $50 million haul for Obama in the same period. That builds on Obama's $30+ million in January. In contrast, McCain raised $12 million in February.

Over the course of the campaign, Clinton and Obama have each raised roughly $135 million. Through January, Clinton has $29 million left, and Obama has $25 million left. McCain, on the other hand, has raised $53 million over the course of the campaign, and has $5 million left, less than Ron Paul.

But while the Democrats are raising $85 million a month, they can't spend that money defining John McCain or introducing their general election messaging. They have to spend it on 3 a.m. phone ads and the like. That provides McCain with a golden opportunity — now that he has access to all GOP donors, he can build out his fundraising base and start putting out ads that define the Democrats in any negative way he pleases.

But successfully building that donor base means consolidating his support among American conservatives. In order to that he must...

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