Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
When I first saw the press release about a "green" Mattel collection of accessories called Barbie BCause, I thought it was an April Fool's joke. Mattel's new Barbie line will be released "just in time to celebrate Earth Day in style." Which is pretty ironic, really, given that Barbie dolls themselves are made out of plastic and are packaged in even more plastic. And not the kind of plastic you can throw in the recycling bin, either.