The 540 Club, in an old bank building at 540 Clement Street in San Francisco, is the only bar in town to call an elephant its mascot. A 300-pound stuffed pachyderm blobs on a ledge above the front door, a cast-off inherited after the San Francisco zoo shuttered its elephant exhibit. The bar's logo, a pink elephant found on its tables, its business cards and the forearm of its soda jerk, is described by the staff as "the universal symbol of alcoholism and sloth etc," and not as any sort of inducement to Republicans. In fact, the threat, in liberal San Francisco, of being labeled a GOP sympathizer never really occurred to the owner of the bar, Jamie Brownuntil this week, that is, when he found himself debating whether to supplement the elephant with a stuffed donkey. The bar was set to hold a fundraiser for none other than the Great Spoiler, Ralph Nader. "What the hell?" Brown said Sunday morning, apropos of nothing, as he dragged on a Camel and waited for Nader's entourage to arrive. "Just in general, what the hell?"
Brown had sent two emails announcing the event. One said Nader would be coming. The other said this wasn't a joke. The local media had called to ask if the fundraiser was a ploy to sell drinks. Patrons hadn't known what to think. A few days after the email went out, during the bar's "Uptown 20s Jazz and Big Band" night, one drinker had supposed Nader would read from Don Quixote; another wondered of the man: "What did he do? Was it a car dealership?"
"I still think people think it's a joke," Brown said that morning before the Pabst Blue Ribbon clock struck noon. Nader was running late. A small crowd at the bar nursed pint-sized bloody marys. Brown, who sported several days stubble and a severe bed head, excused himself for a moment. "I need a shot, sunglasses, and a pack of cigarettes," he said.