Apparently the Obama people think the financial turmoil of the last few days is an opportunity to speak directly to the American people worth breaking the bank for. They've put an extremely rare two-minute advertisement on the air "nationally and in battleground states around the country," according to the campaign.
It is everything Obama has been criticized for being on the stump these past several weeks: thoughtful, measured, and post-partisan. It takes no jabs at John McCain or George W. Bush. In the last few days, though, Obama and his ads have hit harder; obviously the campaign felt the content of this ad is too serious to be presented in that style. Key question: Does it hold your attention?