Kentucky Basketball, Brought to You by Coal

| Wed Oct. 28, 2009 10:40 AM EDT

The University of Kentucky's men's basketball team will soon be sleeping in Coal.

No, you read that right. A group led by Alliance Coal CEO Joseph Craft recently agreed to donate $7 million for a new dorm for the Wildcats—if the school agreed to name it after his favorite thing, coal.

Craft has asked that it be named the "Wildcat Coal Lodge." I can't cover this better than Rachel Maddow did last night, so here's the video:

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