By now you’ve read about the upcoming Super Bowl’s least-funny commercial: The Colorado-based para-church Focus on the Family’s 30-second anti-abortion spot, starring Heisman Trophy winner Tim Tebow, and his mother, Pamela. (If you missed the dust-up, here’s a quick wrap from our Liz Gettelman). As Evan noted yesterday, CBS' decision to run the ad has made it a magnet for controversy, given the network's longstanding policy against airing political ads during the big game (well, unless you count this), and the fact that it rejected an ad for a gay dating site this year. But while Tebow and CBS get most of the attention, there's a much more significant force at play that's gone largely overlooked: The ongoing rift at one of America's most prominent Evangelical organizations.
Neither side is saying much, but the basic facts are this: In October, after a years-long transition process, FOF founder James Dobson announced that he would leave the organization this month. Then, in December, Dobson revealed his new set of plans: He was starting a new venture called "James Dobson on the Family" (James Dobson, in addition to having a bizarre aversion to Spongebob, is also, apparently, a verb). This isn't the kind of thing one normally does. As one observer told the New York Times, "I can't think of another example where the leader of a major ministry organization founded it, built it up, then moved on and did something so visibly competitive." Think Michael Flatley leaving "Riverdance," and multiply it by a lot.