When Jon Stewart announced his "Rally to Restore Sanity," he billed it as a "million moderate march" that deliberately eschewed partisanship. It's no secret that Stewart's fans skew Democratic and that the rally—coupled with Stephen Colbert's "March to Keep Fear Alive"— is intended to be an antidote the right's Glenn Beck and tea party-fueled hysteria. Until recently, part of the appeal of the rally—which is now expected to attract hundreds of thousands of people to the National Mall on October 30—was the absence of any national political apparatus or clear political agenda.
In recent days, though, liberal organizations have leapt on board to support Stewart's Ironypalooza. Arianna Huffington caught Stewart by surprise on his show by announcing that the Huffington Post would be chartering free buses to the event from New York. The pro-choice group NARAL is planning a big blitz during the rally and is soliciting its supporters to chose a slogan for its PR materials. "They're expected to draw hundreds of thousands of voters from across the country," the group explained. "We need a clever, catchy way to remind them why voting pro-choice is important." Stewart's rally even received a ringing endorsement from President Obama, who mentioned it during a living-room visit to suburban voters: "And [Stewart's] point was 70 percent of the people—it doesn’t matter what political affiliation—70 percent of folks are just like you... They don’t go around calling people names. They don't make stuff up."