Buried in Playbook this morning is the news that American Crossroads and Crossroads GPS, the Karl Rove-led soft money groups unleashed by the Citizens United decision, are setting there sights even higher in 2012 (they're already running ads about Wisconsin). Via Mike Allen, here's Crossroads' press release:
American Crossroads and Crossroads Grassroots Policy Strategies (Crossroads GPS) announced a collective fundraising goal of $120 million … American Crossroads (the 527) also announced a new Presidential Action Fund, a new initiative that will be dedicated to shaping the issue environment and driving high-impact messages and themes… You can't outspend the unions—but you can outcompete them with a faster and leaner organization that offers more bang for the buck.
Actually, you can outspend the unions. By a lot. Per Open Secrets, American Crossroads and Crossroads GPS spent a combined $39 million on outside expenditures during the 2010 election. The top union donor, the SEIU, contributed $17 million. The top four conservative outside groups outspent the top four unions $97 million to $40 million. For more, check out our reporting on the rise of dark money groups.
Update: A reader points out a WSJ report noting that AFSCME was the largest donor of the 2010 midterms (the Open Secrets data offered a more narrow look at outside spending beyond the confines of political parties). But the second and third largest donors in that report were the Chamber of Commerce and Crossroads. So even by that measure, corporate groups still managed to outspend unions.