unfortunately, he's right. who owns coca-cola, pepsi, kool-aide, minute-maid,etc.? These companies will just come out with slicker commercials advertising lower sugar, and 10% real juice (YAY!) and it will be a done deal. but if all the kids who were knocked off the breakfast and lunch program illegally got SOME form of nutrition out of it, it wouldn't be all bad....they're not getting anything, now.

Of course, (as I commented at Graham's blog) even a cursory reading of the actual Times article reveals the following, in paragraph 2 (emphases mine, obviously):

"Under an agreement between beverage makers and health advocates, students in elementary school would be served only bottled water, low-fat and nonfat milk, and *100 percent fruit juice in servings no bigger than eight ounces.* Serving sizes would increase to 10 ounces in middle school. In high school, *low-calorie juice drinks,* sports drinks and diet sodas would be permitted; *serving sizes would be limited to 12 ounces.*"

Selectively ignoring these self-imposed restrictions is just shoddy reporting, Bradford, if rooted in an understandable suspicion: as a for-profit public entity, Big Cola's primary allegiance is always going to be to Big Cola, after all.

But more and more public entities are discovering that they can do well by doing good: Why not Big Cola? This looks like an honest good-faith effort to me, and I'm willing, for the moment, to give it the benefit of the doubt.

(incidentally, would it kill you guys to allow HTML in comments?)

This will not help the problem. I am in high school and when you spend 8 hours sitting in a chair, you will get chubby. I am not becuase of the medication I am on. Even if you remove the drinks from school people will bring them from home.

The info I got up here in canada indicated that diet drinks were staying mmmmm...caffine and aspartame how nutrious will it still be?

Madonna says she may adopt another child from abroad following her proposed adoption of a Malawian boy...