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Ad Nauseam: The New York Times Notices, Too
This story in today's NYT repeats a theme (and several of the actual examples) of "Ad Nauseam" a piece that Dave and Elizabeth did in our current issue on how "Madison Avenue is scrambling to stick ads anywhere it can, from children's books to bathroom stalls."
My personal favorite examples of product placement include:
After Israel bombed Lebanon last summer, Johnnie Walker put up billboards in Beirut showing a damaged bridge with the slogan "Keep Walking." A spokeswoman said the ads were meant to "capture a popular mood about moving forward."
A recent Broadway production of Sweet Charity was rewritten to plug Gran Centenario tequila. José Cuervo described the change as "elegant, organic, not forced."
In Instant Def, an online movie made by Snickers, members of the Black Eyed Peas work in a Snickers factory and battle an evil rapper who is a "fabrication justification of some corporation's imagination."
But the whole thing is a hoot. Read it here. And sources here.
Posted by Clara Jeffery on 01/14/07 at 9:31 PM | E-mail | Print | Digg | de.licio.us | Reddit | Newsvine | Yahoo! MyWeb | StumbleUpon | Netscape | Google |
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While going through the airport security line in Terminal 1 (Southwest) at LAX on Friday, I noticed that the plastic bins for laptops, shoes, bags of bottles and etc. had advertisements on the bottom of the bin.
Posted by: Marc on 01/15/07 at 10:23 AM
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This is very interesting. However, it is only part of the picture.
Google makes almost all of its revenue from advertising and wants to be broker for all forms of advertising online and offline.
Products by Google, Yahoo and other online companies are free mainly because of advertising. These technology companies are driving a lot of innovation in new products like ad-subsidized cellphones and many others to come soon.
Posted by: Jatin Shah on 01/15/07 at 10:18 AM