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Cocaine In a Can, By Any Other Name

real_fake_thing_60x110.jpg

Surprise, surprise. In order to stay out of legal trouble, Redux Beverages, the maker of "Cocaine," a provocatively-branded energy drink, is in search of a new name for its signature product. This because last month the FDA accused Redux of marketing the drink as an alternative to the street drug (ya think?), leading some states to pull the cans off store shelves.

While "Cocaine" the drink may be out, cultivation of the real thing couldn't be more in, particularly among left-leaning South American leaders eager to flout the United States' expensive (and largely ineffective) interdiction campaign. Get the blow by blow here and here.

—Koshlan Mayer-Blackwell






Comments

Wow when will you be able to get Pepsi in a powder?

Posted by: Jose on 05/09/07 at 3:37 PM  Respond

Thanks for this mind blowing piece of news. Too bad the FDA snuffed out the drink's name; I suggest the new name should be "SNOW". Or POW for POWder.

Posted by: Desi Italiana on 05/09/07 at 3:42 PM  Respond

White powder in a can? Just call it "melamine"...

Posted by: strawberry blueberry raspberry on 05/10/07 at 9:32 PM  Respond

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