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People Picks up on Hypermiling Guru
The just-released August 13, 2007, edition of People magazine features stories on Star Jones' weight loss, Britney Spears' custody battle, and ... hypermiling? That's right, People has exactly 1 page covering the slightly wacky, fuel-effecient style of driving of Wayne Gerdes, the obsessive hybrid owner we featured in the magazine earlier this year.
Gerdes, the "king" of hypermiling, who glides his way toward 100 mpg in an ordinary Honda Accord, shares tips on how to use big rigs to reduce air resistance, and how to slow down without braking, in our article, but with People, readers learn about fuel-efficiency obsession on one page and the summer's hottest strapless dresses on the next. What would we do without People?
Posted by Jennifer Phillips on 08/09/07 at 12:21 PM | E-mail | Print | Digg | de.licio.us | Reddit | Newsvine | Yahoo! MyWeb | StumbleUpon | Netscape | Google |
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What bothers me is that saving gas is not the lone purview of hypermiling nutcases who drive unsafely in the pursuit of better mileage to insane ends. Getting better gas mileage is within reach of every driver with only SMALL changes in driving habits. It's great that People picks up fuel efficiency, it needs better exposure in the media. It would also be great if People emphasized that getting better mileage is something that--well, regular PEOPLE, can actually do.
Posted by: dejah on 08/17/07 at 6:19 PM