MoveOn.org Rakes in the Cash After “Betray Us” Ad

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Just got this email from MoveOn.org. Check out how much money they’ve pulled in after the allegedly disastrous “Betray Us” ad.

Dear MoveOn member,

Yesterday, an amazing thing happened. After the Senate’s shameful vote, and after President Bush called MoveOn “disgusting,” our email started to fill up with messages like this one:

I’m currently in Iraq. I do not agree with this war, and if I did support this war, it would not matter. You have the RIGHT to speak the truth. We KNOW that you support us. Thank you for speaking out for being our voice. We do not have a voice. We are overshooted by those who say that we soldiers do not support organizations like MoveOn. WE DO.

YOU ARE OUR voice.

And then came the donations. By midnight, over 12,000 people had donated $500,000—more than we’ve raised any day this year—for our new ad calling out the Republicans who blocked adequate rest for troops headed back to Iraq.

The message from MoveOn members was loud and clear: Don’t back down. Take the fight back to the issues that matter.

So today we’re shooting for a very ambitious goal: Reach $1 million so we can dramatically expand the campaign we launched yesterday going after politicians who support this awful war. Can you chip in $25 toward our goal?

My thinking on this originally was that the GOP had played it perfectly. They were outraged when it came out. Then they waited a week and President Bush slammed it. Then they waited a little longer and passed a resolution in Congress condemning it. As a result, what should have been a blip on the national radar has become a permanent fixture in the debate over the war and in the 2008 elections.

But maybe it worked out better than anyone thinks. That’s a lot of money MoveOn.org can use on Democrats and in ending the war.

Except… there’s a movement afoot amongst MoveOn’ers to cut off the Democrats. Drama!

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

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