Hey, I'm not McDonald's apologist by any means, but it is their business to sell those happy meals. I admit that a Rollerblade Barbie gimmic is a stupid one, but it's hard to think of a realistic campaign that would make everyone happy. Even the idea of offering the option of a fresh apple instead of fries [hey, I remember childhood and loving those crappy fries so it would probably be a hard sell] would piss off the potato farmers they support. Maybe a 'hold the fries' option and then a cute picture of two little girls ordering with Mommie at the counter, with the caption, 'Hey, you want to share the fries?' That's my smurfy take on solving the problem; not a terrible idea but then, I'm not paid big bucks by McDonald's for my 'instincts' on these kinds of things.

One more thought: Can you imagine trying to have a five minute conversation with any one of the Barbie Rollerblade Club - or worse still, all of them? They look....impossible.