Media Figures: What the Candidates Spent to Get Their Message Out
December 21, 2007
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Clinton
Total Spent: $3.8 million
Spent $204,000 to build website. Spent only $406 on print media.
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Obama
Total Spent: $9 million
Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).
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Edwards
Total Spent: $4.1 million
Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.
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Giuliani
Total Spent: $2.7 million
Spent $208,000 on photography, more than Romney
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Romney
Total Spent: $17.7 million
Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls
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McCain
Total Spent: $2.8 million
Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)
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Thompson
Total Spent: $1.9 million
Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)
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Huckabee
Total Spent: $237,000
Spent $62,000 on his website and $5,400 for advertising online
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Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.
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