October 22, 1996
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Date: Mon, 14 Oct 1996 16:47:44 -0700 From: advertising@excite.com To: umansky@motherjones.com Subject: Excite advertising rate card ******************************************************************* Introducing The Premier Network of Navigational Services ******************************************************************* Excite's Network of Navigational services offers advertisers best of breed information and navigational products, creating both reach and targeted advertising opportunities. Each month over 100 million pages are delivered by our Network through Excite Search, Excite Reviews, Excite City.Net, Excite Magellan Green Light Directory, Excite Reference and Excite Live! The following message outlines our advertising rates and Network products and services. You will also find an overview of the most recent PC Meter study outlining the demographic profile of Excite Users. ************************** The Excite Difference ************************** What differentiates Excite from other services? 1. Distribution: Excite and Magellan make up 40% of the branded area on Netscape's NetSearch page. Consumers also can find Excite at AOL and AOL.com. This makes Excite the only Navigation service found above the fold at both AOL and Netscape. Excite's Navigational Network offers you superior reach across the various dominant access points to the Web including MSN, AT&T WorldNet, and Compuserve.com. 2. Editorial Expertise: Together Excite and Magellan employ more than 50 trusted, professional journalists. All experts in their chosen topic areas. The largest editorial staffs on the Web create the voice and personality needed to build brand awareness and loyalty. 3. Superior Technology: Rated as the #1 Search technology and service on the Web by both PC World and San Jose Mercury News. A database with more than 50 million full text documents. Excite's concept based search technology continues to be regarded as the most comprehensive and accurate service, even with the largest database on the web today. 4. Growth and Momentum: Launched in the 4th quarter of 1995, Excite is the youngest of the Navigation services. In less than 12 months our Network has grown from less than 1 million page views to over 120 million page views each month. Now recognized as the fastest growing Navigation service on the Web, our Network has an unduplicated household reach of more than 24% (more than Infoseek, Lycos, AltaVista and Hotbot), making Excite the 5th largest site on the Web (source: July PCMeter). 5. Research and Analysis: The Excite Network offers advertisers a wealth of both syndicated and proprietary third-party research about the Web, Excite, Magellan, City.Net and its consumers. Preferential, demographic, Usage, Brand Purchasing, and Banner Responsiveness data is available from both PC Meter and Frank Magid Associates. Ask us today for a personal presentation regarding this unique information. 6. Network Efficiency: All the value of network advertising including single source point of contact, one insertion order, and competitive rates. Over 150 advertisers have come to appreciate our professional staff of highly knowledgeable and consultative advertising specialists. Excite offers the experience to help you plan and execute the most responsive and valuable web advertising schedules possible. Whether it's your first Web advertising buy or 100th, Excite has the information and services available to assist you in maximizing your advertising dollars. *************************************** Advertising Rates and Packages *************************************** Excite is committed to providing its advertising partners with a competitively priced, flexible, feature-rich suite of audited advertising products that deliver high levels of exposure and response. Excite offers advertisers a flexible and targeted rate structure. Due to our aggressive pricing and discounts, actual cost per thousand impressions will vary. In addition, because of our tremendous growth and acceptance in the Web community, a certain level of overdelivery can be expected. ******************************************************************************** General Rotation Open Rate CPM: $24 (see discounts below) ********************************************************************************* Banners rotate randomly, with each query performed, through our search results pages. General rotation packages can be purchased on either Excite or Magellan. ********************************************************************************* Home Page Rotation Open Rate CPM: $30 (see discounts below) ********************************************************************************* Banners rotate exclusively on the Excite and Magellan Home pages. These high profile premium pages are limited to only 3 month contracts for at least 500k monthly impressions. ********************************************************************************* Regional Targeting Open Rate CPM: $30 (see discounts below) ********************************************************************************* Target consumers through Excite City.Net. Choose from either top level pages including Home Page, Search, Regions, Countries and United States or customize a package of selected city, state, country and destination pages that best leverage your online media strategies. ******************************************************************************* Content Targeting Open Rate CPM: $40 (see discounts below) ******************************************************************************** Select highly targeted review topic pages on both the Magellan Green Light Directory and Excite Reviews. Match your message with the most appropriate content in categories such as Arts, Business, Computing, Education, Entertainment, Health & Medicine, Hobbies, Life & Style, Money & Investing, News & Reference, Personal Home Pages, Politics & Law, Regional, Science, Shopping and Sports. Over 7000 pages to choose from. To retain this exclusivity of review pages, contracts must be renewed at least 30 days prior to end date of the current contract. Pages accessed less than 2500 times per month are offered at a flat rate of $100 per page. ***************************************************************************** Keyword Targeting Open Rate CPM: $60 (see discounts below) ***************************************************************************** Specific keywords can be purchased in combination with either reviews pages or general rotation, offering some of the most accurate target marketing available on the Web today. Keywords are purchased across the Network on both Magellan and Excite offering greater reach, while still maintaining high levels of targeting. All keywords that deliver less than 10,000 monthly impressions are offered at a flat rate of $600 per word. ************** Discounts ************** Frequency Discount for Consecutive Month Contracts: 3 months 5% 6 months 10% 12 months 15% Volume Discount for Monthly Impressions: 250k impressions 2.5% 500k impressions 5% 1 million impressions 10% 1.5 million impressions 12.5% 2 million impressions 15% All Network contracts earn an additional 10% discount. Recognized Agencies earn 15% discount on net rate. ************ Deadlines ************ Excite processes banners daily, Monday through Friday. All material and complete instructions received by noon PST, sent to banners@excite.com, will be placed on the service no more than 48 hours later. All banner must be made available for pick up from your Web site or emailed to banners@excite.com. Please include the following information: name of company, start/end dates for the banner, link url, alt text (no more than 70 characters). If you want us to pick up the banner from your Web site, please include the URL where the banner can be found. If any of these conditions are not met, this will cause the ad to be delayed until the next process date. ***************************** Technical Specifications ***************************** All banners are 468x60 pixels (HomePage Banners are 350x31), Gif format only, Maximum file size is 10k. . Ratecard V3.0 effective 9/1/96 Excite reserves the right to revise rates at any time ***************************** Contact Information ***************************** Evan Krauss Eastern Regional Sales Manager 230 Park Avenue, Suite 1013 New York, NY 10169 212.808.3076 (Manhattan) Tim Horan Eastern Regional Sales Manager 230 Park Avenue, Suite 1013 New York, NY 10169 212.808.3076 (All other areas outside of Manhattan and east of the Mississippi) Jim Diaz Director, Western Sales 1091 N. Shoreline Blvd. Mountain View, CA 94043 415.943.1275 (415, Northern CA, OR, WA, MN, Western Canada) Casie Davis Northwest Regional Sales Manager 1091 N. Shoreline Blvd. Mountain View, CA 94043 (415) 943-1269 (San Francisco) James Meyer Southwest Regional Sales Manager 1091 N. Shoreline Blvd. Mountain View, CA 94043 (415) 943-1273 (408, Southern CA, TX, CO, AZ, NV) Rick Vorhaus Director, Advertising Sales 1091 N. Shoreline Blvd. Mountain View, CA 94043 (415) 943-1244 ***************************************************** Demographics For The Excite Network ***************************************************** Total Search Excite vs. WWW Engine Excite Total WWW Users Users Users Population Index HOUSEHOLD INCOME Under $15m 3.4 3.5 3.8 112 to $20m 2.2 2.2 1.9 86 to $25m 3.7 3.8 4.7 127 to $30m 5.2 5.1 4.7 90 to $40m 10.1 10.0 9.1 90 to $50m 15.0 15.2 15.4 103 to $60m 14.2 14.3 15.4 108 to $75m 18.3 18.4 19.1 104 to $100m 15.1 14.8 13.8 91 $100+ 12.9 12.6 12.0 93 HHSIZE Single 12.0 12.1 13.0 108 Couple 33.7 34.1 36.1 107 3/4 Members 41.4 41.4 40.8 99 5+ Members 12.8 12.3 9.9 77 PRESENCE OF CHILDREN No Children 54.6 55.3 58.9 108 Any Children 45.3 44.6 41.0 91 Any Under 6 14.9 14.5 14.6 98 Any 6-12 23.0 22.1 18.8 82 Any 13-17 23.5 23.1 21.0 89 AGE OF HOUSEHOLDER Under 35 24.3 25.5 23.9 98 35-50 47.5 47.4 44.6 94 50+ 27.5 26.6 31.4 114 EDUCATION OF HH HEAD GRAD HIGH SCHOOL 12.9 12.1 12.9 100 SOME COLLEGE 24.4 25.1 23.7 97 GRAD COLLEGE 32.9 33.5 31.9 97 POST COLLEGE GRAD 23.7 23.4 23.0 CENSUS REGION NORTHEAST 21.2 21.4 19.7 93 NORTH CENTRAL 21.2 21.0 21.2 100 SOUTH 36.3 36.3 37.9 104 WEST 21.2 21.1 21.1 100 SOURCE: PC METER JULY 1996 WORLD WIDE WEB AUDIENCE RATINGS REPORT *************************************************** Overview Of Network Products and Services *************************************************** ****************** Excite Search ****************** Suddenly there is one clearly superior way to find information on the internet. Introducing Intelligent Concept Extraction (ICE), the web's most advanced search engine, running on the largest database the Internet has ever seen: more than 50 million fully indexed URLs. For detailed ICE Technology information check out http://www.excite.com/ice/new.html. Excite Search is the cornerstone of our service. When we say that our database contains 50 million web pages, that means that we've actually viewed and indexed all 50 million of those pages. When you perform a search on Excite, you're actually searching the entire page. At Excite consumers can choose from the main Web database or the Usenet News and Usenet Classifieds databases. Consumers can search the last two weeks' Usenet Newsgroups to find other people who are communicating about topics of interest to them. This is more than a million articles from over 10,000 Newsgroups. ********************* Excite Reviews ********************* Headed up by the legendary Jim Bellows, Excite Reviews are the editorial pride of the Excite Internet Navigation Network. Jim brings over 55 years of consumer media experience from places such as Prodigy, Entertainment Tonight, TV Guide, The LA Times, and New York News Herald. Excite Reviews offer consumers a voluminous, professional, sometimes humorous-sometimes irreverent, subject-oriented catalog. Excite Reviews are the perfect Internet Navigation companion to our search technology. Joining Bellows are more than 30 professional journalists from across the country, who work in cooperation with our 11 managing editors to create a valued and intuitive catalog of Web sites. You can check out our roster of talent at http://www.excite.com/Reviews/editors.html. Our trusted experts each provide a unique flavor, attitude and personal touch to over 65,000 reviews in 16 subject categories including Arts, Business, Computing, Education, Entertainment, Health & Medicine, Hobbies, Life & Style, Money & Investing, News & Reference, Personal Home Pages, Politics & Law, Regional, Science, Shopping and Sports. ********************** Excite Magellan ********************** Green means Go! Magellan is pioneering the concept of family friendly Internet navigation. Magellan is the most trafficked "kids safe, parent approved" greenlight guide on the Web. Magellan is a comprehensive collection of fun, informative and educational resources for kids, parents and educators providing a directory of rated Web site reviews and Excite's leading edge ICE Search Technology. Combined with the Excite editorial staff, Magellan now offers the greatest aggregate of Web site reviewers and content creators found at any Navigational Network on the Web today. ************************* Excite City.Net ************************* City.Net is an atlas, gazetteer, almanac, weather guide, mapbook, regional guide and more! City.Net is the largest geographically-based index to the World Wide Web and provides direct access to information for over 3,000 destinations including 1,540 US cities, more than 13,000 related web sites, over 2,000 maps, and special travel packages/offers. City.Net is one of the easiest sites to find on the Web. Consumers find prominent links to City.Net on the Excite home page and on the Netscape Travel Destinations page. Mapquest provides the interactive mapping for every City.Net location. When you need regional information City.Net is the place to visit! ******************* Excite Live! ******************* Excite Live! provides consumers with a timely guide to the Web, leveraging state of the art personalization technology to package the breadth of the web in a user friendly environment. Each Live! user has his or her unique homepage that they can customize at will. Live! will track users tastes and preferences to provide content of interest to them. Live! also has an integrated Newstracker feature which scans over 300 online newspapers and magazines, as well as our Reuters Newsfeed for articles relating to individually user-defined topics. The personalization of Live! and Newstracker provide a valuable individual-oriented aspect to Excite. ************************** Excite Reference ************************** Excite Reference section provides deep yet simple access to general reference tools and solutions that fulfills consumers needs in all manners of locators, software, maps and traditional reference. Here consumers will find a customized version of the popular BigBook Interactive Yellow Pages, InfoSpace's interactive White Pages, searchable links to Shareware.com, Jumbo, Barlett's Quotes and Roget's Thesaurus and interactive maps from Magellan and Mapquest.
