See for yourself: The spiked PSA
This video (QuickTime, 3.2 Mb) is a anti-smoking public service announcement that aired in California until it was pulled by governor Pete Wilson.
In the May/June issue, Mother Jones Editor-in-Chief Jeffrey Klein writes:
Dr. [David] Kessler's imminent ruling that nicotine is a drug will up the ante for tobacco. The industry is already gearing up its disinformation campaign to label opponents un-American health nazis who want "big government" to curtail natural freedoms. But we're not calling for prohibition. Adults have a choice whether to smoke. Yet even most adult smokers want curbs on tobacco marketing so that it won't hook a new generation.