Just Can't Do It
Now, I'm not one of those people who say they liked Bruce Springsteen before anyone else, but I did wear high-top sneakers before they were fashionable. Lately, however, I seem to be lacking the technical knowledge necessary to make appropriate footwear selections.
A Niketown recently opened about 20 minutes away from me. (Soon we'll all be able to say that.) Niketown is a store, sort of. It's more like a shrine to sports heroes wearing swoosh-marked shoes and clothes.
I recognized a black-and-gray map of the world that stretched across half the store, but if marketing and special events manager Mark Sacks hadn't given me a tour, a lot of the other stuff would have escaped my eye. He pointed out a waffle pattern on the glass stairs. That's where it all began for Nike, he explained.