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Last week the Los Angeles Times unwittingly juxtaposed an ad banner demanding that readers "Follow that Fool!" above a photo of somber Zairean man being marched to his death by rebel soldiers just "moments before execution." And while this is one of the worst ad blunders we've yet seen on the Web, the advertising schemes used by most Web sites (including the MoJo Wire) insure there'll be plenty more instances like it.