Death Squad Chic
Diesel's disturbing ad campaign would have made Evita blush.
The good folks at Diesel want you to buy their jeans. They've launched a hipper-than-thou ad campaign featuring Turkish executioners, an elderly woman grabbing her elderly male companion's "package", and several Diesel-clad young people drowning. Lowe Howard-Spink, the agency that created the ads, says they appeal to "the deeper, darker, more disturbed recesses of the mind!"
Marketing death can be a winning strategy. Unfortunately, sometimes it hits against that nasty problem: realityespecially in places like Argentina, where in the 1970s death was a government policy. Following a military coup in 1976, the Argentinean government conducted a "dirty war" against suspected leftists for seven years. As many as 30,000 Argentineans vanished, most never to appear again. One method used by the Argentinean government to "disappear" unwanted elements: Tie them up (see below), fly them over the ocean, and drop themalive (see below)into the murky waters of the Atlantic (see below).