Daddy's Little Deer
In 1997, its first year of operation, children's clothing distributor Bonnie and Children's Sportswear Inc. sold 1.2 million items of pint-sized camouflage gear and accessories. Owner Bonnie Cason expects to double that success this year, in part due to the olive green embroidered jumper pictured here. "It's real big," Cason says, "because girls love it as much as boys." Comparing this outfit to the efforts by the gun and hunting industries to "familiarize" children with weaponsnotably, the National Rifle Association's Eddie Eagle cartoon character cum safety spokesbirdKristen Rand of the Violence Policy Center sees a trend to "reach out to smaller and smaller children." Cason estimates that she's sold about 50,000 of the "Daddy's Little Deer" design.