Conduit for Sale
Last November, the Art Guys (a.k.a. Jack Massing and Michael Galbreth) spent eight hours walking a runway in Times Square dressed in Todd Oldham suits dotted with embroidered corporate logos. New York public-art benefactor Creative Time sponsored the project, called "Suits: The Clothes Make the Man," in honor of Fashion Week. Fifty-six companies bought space on the suits -- $1,500 to $7,000, depending on size and location. Did the advertisers purchase more than ad space? Says Massing: "We don't necessarily endorse the products...[but] we like them all." Galbreth disagrees: "We're just vehicles for advertisers to attach themselves to." The Art Guys will be wearing their suits at the opening of their Scottsdale Museum of Contemporary Art exhibition in Arizona on February 14.