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A Clean Buzz Forget about wrinkle remedies and fruity essences -- Jeff Costic thinks he knows what our Starbucks-crazed culture wants in its soap: caffeine. In June, 11 years after dreaming up the idea, Costic finally shipped 3,000 bars of Shower Shock, a peppermint-scented glycerin soap that promises 250 milligrams of caffeine per sudsy "serving" -- more than double the 100 milligrams in the average cup of coffee. For $6.99 a bar, caffeine addicts can get a reported "quick caffeine high, a little tingling feeling in the head," in about three to Þve minutes. Marketed to tech nerds, who are notorious for relying on Jolt Cola and java to fuel marathon programming sessions, the translucent bars offer "an alternative way to get caffeine," says Willie Vadnais, co-founder of distributor ThinkGeek.com. "It gets into the bloodstream quicker through the skin." While no empirical studies have been conducted on Costic's creation, there's ample evidence that caffeine is easily absorbed transdermally, although usually with creams or patches. And this way you get all the caffeine with none of the fat of a Caramel Macchiato. -- Jennifer Huang |