It’s Time to Point Something Out About Newsweek Covers

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Namely, that they are all the same.

The most recent cover of Newsweek has a single figure on a white background, with a coverline in heavy black text and a single word printed in red for emphasis. Don’t think that this stark look — with its solitary figure and harsh colors — was chosen because it makes sense for a story on depression amongst American men. It was chosen because Newsweek has used the same look on roughly 50% of its covers in the last three months.

Take a look below. They clearly have research that tells them exactly how to sell magazines.

 newsweek_cover_1.jpg  newsweek_cover_2.jpg  newsweek_cover_3.jpg  newsweek_cover_4.jpg

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

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