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Crashing The System

Are we entering a new era of digital democracy—or just being conned by a bunch of smooth-talking geeks?

Wed Jun. 20, 2007 2:00 AM EDT

andrew rasiej
In political life, an organized minority is always stronger than a disorganized majority. And organizing is easier on the Internet.

Jimmy Wales
wikipedia founder
We are going to be returning to an era of participatory politics rather than broadcast politics.

Lawrence Lessig
culture-sharing guru
In the analog world, it wasn't really that anyone was stopping ordinary people from becoming political actors, it was that the costs of doing so were so much larger. The technology is unleashing a capacity for speaking that before was suppressed by economic constraint.

Nicholas Lemann
columbia journalism school dean
I question whether this model never existed until now. I think that's a little ahistorical. I would call it pluralism, which is just an old-fashioned political term.

Howard Dean
dnc chair
The Internet is the most important tool for redemocratizing the world since Gutenberg invented the printing press.

Micah Sifry
personal democracy forum cofounder
We're talking about a medium where the cost of entry has dropped to near zero. We used to have a vibrant partisan press in America, back when the cost of entry was $10,000 or $15,000 in today's dollars. Then when the Industrial Age flowered, the cost of producing a newspaper zoomed to a million. We've now returned to an age where anybody with a little bit of effort, but not a lot of capital, can be heard by millions.

Chris Rabb
The people who could afford to sleep on Howard Dean's couch in Vermont are the same people who can raise the money to build a digital consultancy or a social-networking site. They have the social capital to raise real money, which the African American middle class, which is much poorer than the white middle class, can't afford to do. It's the same segregation that exists offline.

Bob Garfield
advertising age, on the media
We are still talking about a narrow slice of the public here. Maybe only 10 percent of the public is truly engaged, but that 10 percent really dominates and controls the discussion.

michael turk
bush 2004 e-campaign director
The party out of power tends to gravitate toward whatever the most interactive, niche medium is. When the Republicans were out of power, they really developed direct mail. Then they went to talk radio. By the time 2000 rolled around, the Democrats never looked to talk radio, because it was still more of a sender-receiver model.

Who's Plugged In?

9% of registered voters read political blogs almost every day.

The median political blog reader is a 43-year-old man with a household income of $80,000.

75% of political blog readers are male.

18% of political blog readers have their own blogs. 36% say they blog to influence public opinion.

Half of congressional communications staffers find blogs more useful than old media in identifying hot political issues.

37% of political blog readers say that TV is "worthless."

13% of gays, lesbians, and bisexuals regularly read political blogs, versus 8% of straights.

Users who are white: Daily Kos, 98%. YouTube, 87%.

Videos are posted on just 0.2% of YouTube visits.

61% of political blog readers gave money to candidates in 2004.

Online fundraising for Democrats since 2004: ActBlue, $22 million. MoveOn PAC, $60 million.

Julie Barko Germany
institute for politics, democracy & the internet
Think of concentric circles: Picture a huge circle that is basically the entire U.S. population. There's another circle inside that of people who are registered to vote. There's another circle in that of people who actually vote. Then there's a circle inside that of people who are involved in politics in some other way—who are on the board of the PTA, who volunteer—and inside that you have a circle of people who read blogs. And inside the circle of people who read blogs you have the people who create content and post content. Those are the people setting the agenda online. It's kind of like the metaphor of the American Dream, right? It's available to everyone, but a select few actually achieve it.

david weinberger
dean 2004 internet adviser
I've learned the dangerous lesson of the web: You succeed by giving up control, and that's the inverse of the normal campaign. The degree to which campaigns have become dominated by marketing is breaking the spirit of democracy, and we're all just so sick of it, across party lines. So now we have an opportunity to undo a lot of that, but it involves some difficult choices. The most difficult choice is just to wake up and smell the coffee.

Peter Leyden
new politics institute director
It is conceivable in this cycle that you could have 10 million people who will wake up and think, "I'm going to do something for the campaign, and it ain't going to be coordinated by the candidate or the campaign staff at the top. I'm going to make a commercial today and send a viral message to everybody I know, and I'm gonna get all my friends to pitch in 25 bucks." It's going to be that kind of politics.

Jerome Armstrong
If you begin to go down that road of involving people in your policies—not necessarily forming them, but having input—it's going to lead to more accountability once a candidate gets into office. A lot of times candidates promise such and such, but there's nothing like the written word to hold them accountable in the end.

ben smith
What would genuinely be open source is to allow your supporters to run the campaign. Most people in politics don't do it because they think it would be a terrible idea.

Esther Dyson
original digerati
Just as eBay turned people into active buyers and sellers, the new tools will turn people from passive consumers of politics into active participants. If you want to change something, you can start a campaign. And as people see more people doing that, they will realize: "Oh, I can do that, too." You will have the long tail of politics, not just the long tail of commerce, which is eBay. The long tail of politics is, "I can find out what my town dogcatcher is up to."

henry jenkins
m.i.t. professor
If the central conversation about the election is only online, rather than through broadcast television, large numbers of people will simply not have access to what the candidates are saying. Moving all this activity online suggests that they don't count, their voices don't matter.

glenn reynolds
There's plenty of time for Republicans to step up their game, but I'm skeptical they will do it. They've gotten so used to winning that they are no longer open to new ideas.

Nicco Mele
echoditto president
A small minority can always manipulate. Technology is relatively irrelevant. It's creating new ways to do old things; there's nothing inherently good or bad about it. It's all about the intention you bring.

Joe Trippi
dean 2004 campaign manager
Fundamentally, it totally levels the playing field. In the end, the Net and all of us being able to connect with each other will make campaign-finance reform obsolete. We are campaign-finance reform, all of us. If 5 million Americans decided tomorrow morning to give $100 to a candidate—that's half a billion dollars. There would be no reason for that candidate to talk to an oil company, an energy company, a health care company ever again.

colin delany
Lobbyists are always going to exist, campaign contributions are going to exist; there's going to be a whole sphere that citizen politics can't really touch.

Michael Cornfield
democracy online project
The displays we've seen of the revolutionary potential of online politicking have been lightning in a bottle. You might defeat a lobbyist with a very effective online grassroots campaign, but the lobbyist and the industry are going to be back tomorrow.

David All
gop tech consultant
I'm predicting that Time's person of the year is going to be "us." It's no longer going to be "you"—the idea that it is one person. It's going to be the group that is changing the world.

Extended Interviews << Politics 2.0 Index >> Meet the new Bosses

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