Masters of Their Domain

Silicon Valley conservatives are trying to build the right-wing MoveOn from the top down.

—Illustration By: Tim Bower
Wed June 20, 2007 12:00 AM PST

glenn reynolds

Republicans had a better machine using the last generation of new media such as direct mail and email, but I think they have been behind the curve on using the Internet for fundraising and campaigning. Until the Republicans get someone like Joe Trippi, someone who really understands the Internet, I don't think they will change.

David All

We have nothing on the right that compares to MoveOn. The rnc has never called me. They don't call any of the tech and politics crowd. They're just going it alone, which is fine if you want to continue to be a failure. We've never needed the Internet before. When talk radio emerged in '94, it was a very taboo thing, and it wasn't until Newt Gingrich brought talk radio hosts into the Capitol that people started to engage talk radio. Now there's an entire strategy focused on it. The White House has a talk radio person, the rnc does, and it's seen as an effective medium. But the Internet—we haven't needed to run around the mainstream media like we do now.

Joe Trippi

Real innovation is going to come from the dark-horse campaigns and the progressive campaigns. The establishment front-runner is not likely to do that.

grover norquist

americans for tax reform president

Getting people all exercised in writing naughty emails, naughty words, and sending them to congressmen may make you feel better, but does it change the world?

Peter Leyden

All the things that have been seen as liabilities to the Democrats—you can never get them to all agree, there's diverse voices, everybody has something to say—in the new politics, this is completely the way it all works. There's no question the progressive movement and the Democratic Party are much more strategically positioned to exploit the new environment. I think we're in the beginning of another era of progressive politics.

The Digerati Code

A brief glossary of open-source politics lingo:

broadcast politics: using elite white male journalists and pundits to get your message out; see participatory politics

constituent relationship management: treating potential voters the way companies treat their customers

crowdsourcing: relying on total strangers to do your most important work for free

going viral: spreading the word at the speed of bird flu

long tail of politics: read the book, but still not really sure

meatspace: real life, where politics used to get done (vegan Dennis Kucinich would prefer "beetspace")

micropandering: throwing tiny bones to every segment of the population

mociology: the sociology of mobile-phone use

netroots: Internet + grassroots

participatory politics: using elite white male bloggers and techies to get your message out

purple strategy: creating consensus between red and blue; every political blogger's worst nightmare

socnets: social networks

spokesblogger: a campaign's official online message person, until her personal beliefs are uncovered

virtual war room: the sound of 10,000 mouses clicking

Michael Cornfield

There's no doubt that right now the vigor in online political communication and especially online political mobilization is on the left. But does that mean that it's gonna stay that way? No, it doesn't.

floyd brown

citizens united

For years, the elites in Washington have used the Federal Election Commission as a tool to minimize citizen participation. The Internet is allowing people to bypass that control. It also lets you have almost instant advertising. The first political ad that I did cost over $100,000. Today, somebody with a little bit of technical skill could make a similar ad for almost free.

michael turk

When talk radio started, for Republicans it really was the interactive medium. But what it didn't allow was the ability to coordinate or mobilize off the air. The Internet allows people to talk about problems and then collaborate on how to solve them. Talk radio gives you the ability to talk about problems, but not to solve them.

Dick Morris' Footage Fetish

Outfoxed director Robert Greenwald has demonstrated the power of the netroots to fund and promote political documentaries on the left. Now David Bossie—the Whitewater in-vestigator fired for doctoring evidence to make the Clintons look bad—and ex-Clintonite Dick Morris are hoping to do the same for the right. The pair is using the conservative website Citizens United to raise funds for an anti-Hillary film to be released in theaters just before the primaries, with excerpts pushed out online. "We look at Hillary as the odds-on nominee," Bossie says. "She's the most dangerous and the most effective" of the Democratic contenders.

"To be perfectly honest, the way the numbers are looking, and the war, it's going to be very difficult for a Republican to win, whoever the Democratic nominee is," he adds. "That being said, I'll do everything I can to make sure that doesn't happen."

—Leslie Savan


Meet the New Bosses << Politics 2.0 Index >> The Attack Ad's Second Life


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Comments
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TheVangaurd? Do these peole understand the meaning of that word? LOL, o.k.? Right March? I subscribed for a few moths to watch this. It was mostly hilarious; but it was also sobering when you think that this discontented, frightened and apparently poorly educated group was serious. Go ahead VanGuard 0- give us your best shot!

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Well, as of June 29,2007 the vanguard website is on hiatus, referring visitors to a blog, which was last posted to over one month ago. Looks like the right and the web aborted their net roots baby in the second trimester ?

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Looks like I'll have to get rid of my LinkdIn account...Would love to get rid of PayPal, too, but I'll have to work around the payment for things we use it for first...

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I knew there was a reason I never used paypal. Where I couldn't use a credit card, I always found myself scrolling off the snail mail order form to get that money order at the local Post Office. RightMarch? Vanguard? Give me a break.

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no worry the hackers are gonna have a field day annihilating this site

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Once it starts going it won't need to be top down anymore! Didn't Marx believe that once communism got going the state would wither away? Is that what happened when the wall fell?

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I can't believe TheVanguard.org is still getting press. The whole operation is a joke.

After Richard Poe left TheVanguard, and basically left Rod Martin without a programmer, the site has been in this "temporary status" for months. Needless to say, Rod still displays Poe as a staff member when Poe's own blog says that he quit.

Rod is a sheister of the first order. This guy drags around his wife, son, daughter (who I must say is rather attractive), wife, and his "assistant" to every event he attends as to create the appearence that he's important. His fundraising didn't work out, so he hired Tom Dodd who was fired from the Leadership Institute.

Rod tries to act like a big-whig, but in reality he's not. He got the job at PayPal because his brother worked there. He got the job with Governor Huckabee because he's friends with his son. And to top it off, when he ran for congress, he stole the mailing list from Eagle Forum of Arkansas.

Why am I writing this? Because it totally made my day to see this article treating Rod like someone who's going to do anything important. I know the man. He's a first class joke. Remember the college republican from your alma-matter who always thought he was the most important individual in the world? Well, thats Rod.

Read the comments on these two blog entrys and see what people close to Rod think of him. Its hilarious!

http://arkansasfamilycoalition.blogspot.com/2007/01/wow-rod-martin-still...
http://arkansasfamilycoalition.blogspot.com/2007/02/saturday-morning-pos...

Wow...this post totally made my day. Its too bad I didn't see it earlier.

Oh, by the way, TheVanguard.org isn't new. Rod's had the website registered since 1998 and still nobody goes to it.

no profile pic for comment author

I have to say the commenter from July 26th nearly stole my thunder. Rod Martin is a complete and total phony. I used to know Rod very well. All of the things Thomas said are true. He used Eagle Forum's mailing list to raise nearly $100,000 for a congressional race against Vic Snyder in Arkansas's 2nd district. He didn't count on another Repub entering the race at the last minute. The other guy raised less than $20,000 and slaughtered Rod by a nearly 2 to 1 margin. Rod hadn't bothered to use the money he raised for any actual campaign purpose and actually ended up with sizable unpaid debts. So what did he spend his 6 figure warchest on? Rent for his "office", a rent house which on occasion had a cheap looking Rod Martin for Congress sign, the only one of its kind by the way, a rental car, and food, mostly. There were items listed on his FEC reports such as $11.00 (approximation) for "volunteer lunches" at a restaurant where food for one person costs about $10-11.

The best part of that is an article published earlier this year in Human Events, which was most likely written by Rod (a favorite trick of his), but was published in another name, describing him as the second coming, more or less. The explanation offered for his slaughter in the 2000 primary? Democrats were so scared of him that they actually recruited a candidate to beat him in the Republican primary... If he was so formidable, why was he beaten so soundly in a Republican primary by a guy that even party officials had never heard of? Did democrats also trick Rod into not buying any campaign materials (yard signs, bumper stickers, push cards, etc...)?

Rod's been pawning lies like this for years. I can remember the moment when I started to realize what an ambitious sheister he is. He once told me that he knew from the time that he was 11 that we would be president of the United States. There are probably lots of goobers who think that, many of whom actually rise to high political offices, but Rod is a grade A, know-it-all nobody. He can talk up a storm and sound intelligent, but when it comes to doing any real work he's nowhere to be seen. He thinks he's too good for that, so he usually has a half dozen minions who follow him around doing his menial tasks thinking he's the greatest thing in the world. Every once in a while the wool comes off and they see that the emperor has has no clothes.

no profile pic for comment author

Since the WorldNetDaily piece ran a few days ago on Martin and TheVanguard "SwiftBoating" Hillary with Peter Paul, here, http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=59676 , I've been trying to find out everything I could about these people. and most of its pretty scary, like this piece in the UK's (very progressive) "Guardian" about how Martin, Peter Thiel and the CIA are behind Facebook, here http://www.guardian.co.uk/technology/2008/jan/14/facebook So I was kind of puzzled by the above comments, until I Googled further. They're from an anti-Huckabee blogger, here http://arkjournal.com/2007/08/therearguardorg.html Appears to be wingnuts who hate Martin (and maybe they really do hate him), but their main target is Mike Huckabee (Martin used to work for him, and there's a glowing quote by him on TheVanguard.org). Don't know about Martin's campaign, but Phyllis Schlafly (head of Eagle Forum) wrote a chapter in his book afterward, so it's kind of hard to see how he could have stolen a list from her. Either way, I'd watch these guys. They look prety real to me.

no profile pic for comment author

"Don't know about Martin's campaign, but Phyllis Schlafly (head of Eagle Forum) wrote a chapter in his book afterward,so it's kind of hard to see how he could have stolen a list from her."

Nice try, Rod. You know plenty about your campaign. Maybe we should find Leah and ask her.

I especially like how you talk about national Eagle Forum, as opposed to Eagle Forum of Arkansas, for whom you were once executive director and from whom you stole the aforementioned mailing list.

Having lunched with Phyllis, recently, I can tell you that she was rather nonplussed when I recounted your unscrupulous activities while working for Eagle Forum of Arkansas. She verified the it with Betsy Hagan, the head of the Arkansas group. As I said, she was not happy.

Now you're with the CIA, huh? You continue to build the facade of your hollow legend. But I guess that's what a snake oil salesman does. I particularly like how you refer to yourself as "Dr. Martin" on your pitiful website. Since when do people with Juris Doctors refer to themselves as "Doctor"? While I'm on the subject, would you mind telling us why you voluntarily relinquished your Arkansas law license last year? I can honestly say that I've never heard of anyone doing that.

Pretending to be someone warning people about what a bogeyman you are is truly pathetic.

"They're from an anti-Huckabee blogger, here http://arkjournal.com/2007/08/therearguardorg.html Appears to be wingnuts who hate Martin (and maybe they really do hate him), but their main target is Mike Huckabee (Martin used to work for him, and there's a glowing quote by him on TheVanguard.org)."

That's a bit transparent, don't you think? Seriously, pointing out that Mike Huckabee said nice stuff about you? Why don't you tell us about the fact that you were asked to leave Huckabee's administration for misusing government property for personal gain? You should reprint what you wrote for John Mark's blurb about you, too.

How's your conservative answer to MoveOn.org going? Not too well, if no content or readership are any measure.

For those of you who haven't figured this out, "watcher" is Rod Martin pretending to be someone warning you about what a dangerous conservative Rod is. Believe me, he's not. Everything I wrote about him in my previous comment is true. And Andrews seems to know a thing or two, as well.

Really, this thread is five months old. Did you actually think people would believe that there's some random person out there, named "watcher", who felt so moved that they just had to write something about what how great you are?

What a joke.

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Paypal has been doing a

Paypal has been doing a better job over the years dealing with this.

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This is a great topic for

This is a great topic for writing master's dissertation.
how to write a Master's dissertation

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paypal is definitely getting

paypal is definitely getting better. have not had a problem with them in while.

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