Meet the Attack Lads – RATS!


Instructions: Click on the images below to watch the ads and meet the attack lads. Red links will take you to an appendix with more information.

Rats ad (2000): Subliminally flashed the word “RATS” amid a description of an Al Gore prescription drug proposal.

created by
National Media Inc

Production firm headed up by Alex Castellanos

corporate clients:
Verizon, AT&T, Pfizer

now works for:
Mitt Romney


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