What Americans Will Do for Money
If it involves prizes, beer, or bragging rights, the answer is almost anything.
Free beer? Depends. — For the past three years, to celebrate St. Patrick's Day, Nomad World Pub in Minneapolis has offered revelers all the free beer they can drink, with one caveat: They've got to be inside the bar at a designated hour, at which point the doors close. After that, nobody enters, nobody leaves, and nobody goes to the john. A competitor who breaks the rules shuts down the tap for everyone. "It's green beer, and it's probably not your favorite brand," notes owner Todd Smith, who borrowed the concept from the now-defunct Red Onion in Aspen, Colorado. But the crowds flock nevertheless. The contest has no official name—last year they called it the "Break the Seal Challenge." (Event fliers depicted a padlocked privy.) Prior to this year's challenge, Smith notes, the record was 3 hours, 50 minutes. "The shortest time was 1:16, " he says. "Some dopey chick didn't know why she was here, and walked into the bathroom before patrons started hovering near the facilities. "No one wants to be The One," Smith notes. "In the same light, only a dedicated few will wear Depends. Bladder bags are not allowed."
Long-haul truckers — It sounds simple: Keep one hand on a new Nissan pickup longer than a couple dozen rivals and it's yours. The brainchild of a worker at Joe Mallard Nissan (now Patterson Nissan) in Longview, Texas, the Hands on a Hardbody contest inspired a 1997 documentary by hometown boy S.R. Bindler that garnered the dealership worldwide attention (see trailer). The contest is physically grueling, despite five-minute breaks once per hour and 15 minute breaks once every six, but the real key to winning is extreme mental fortitude. That is why, says Mike Maris, a retired advertising salesman who's judged the contest almost every year since its 1992 launch, contestants younger than 30 rarely prevail. The record holder, a Texas state trooper named Warren Hearne, lasted more than five days in 2000 (participants say they start to hallucinate after about two). "I've seen people take their hands off the truck and walk away and not even know where they were," Maris says. "I've heard some say, 'But I don't know why I'm here; I don't know why I'm keeping my hand on the truck.'" (Successful contestants have friends and relatives on hand around the clock to remind them.)
For 13 years, the contest remained a brilliant publicity stunt, ensuring the dealership annual press coverage and luring countless onlookers to the lot, but it all came to an abrupt end in September 2005. That's when, early on the contest's third morning, a 24-year-old FedEx employee named Ricky Vega walked from the pickup to a nearby Kmart and smashed its window with a trashcan. Vega entered the store and got a shotgun, which he turned on himself when confronted by local police.
Hold Your Wee for a Wii — In January 2007, a woman who identified herself as Eva called radio station KDND-FM in Sacramento, California, and warned the hosts of the Morning Rave, that their on-air contest might kill someone. "Yeah, we're aware of that," one said. Another laughed, "Yeah, they signed releases, so we're not responsible; it's okay." Jennifer Strange, it turned out, was not okay. The 28-year-old was one of more than a dozen contestants competing to see who could imbibe the most water without throwing up or going to the bathroom. She hoped to win the grand prize, a Nintendo Wii game console, for her three children. Each round of the contest brought an eight-ounce bottle of water that had to be finished in two minutes. After eight rounds, those still in the game were given 16-ounce bottles. One participant told the Sacramento Bee she saw Strange drink 10 of those, meaning she would have consumed nearly two gallons in a short time. When only two contestants remained, the emcees convinced Strange to quit by offering a pair of tickets to that night's Justin Timberlake concert as a consolation prize. Asked how she felt, Strange remained in good spirits, but told the emcees that her head hurt and that she felt light-headed. Strange was found dead at her home a few hours later from water intoxication. The three hosts and seven others were ultimately fired.
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Proof positive of what Americans will do for money is Mother Jones Magazine's advertising policy: you pay us, we'll print it. Cigarettes, guns, big oil, nuclear power, nuclear weapons...if it pays our salaries, it belongs in Mother Jones.
Sound like a contradiction for a magazine called "Mother Jones? Check out
boycottmothejones.com and find out how far this mother will go for money.
Thank you Andy the link to your page about MJ advertising. I am glad someone is "watching the watchdogs". Though I don't remember seeing any tobacco advertisements in MJ, I will pay more attention from now on.
All magazines are getting hit very hard with postal increases, recession, a governmental culture of secrecy- I hope a reactionary culture has been developed to expand readership and donors, but I have yet to read anything on that. I do foresee a problem that, with hard times and less-than-solid base of readers and supporters (though MJ is very popular) that supplemental corporate advertising revenue could become 'standard' then be very 'missed' if threatened to be withdrawn.
Would you be able to find MJ's advertising policy? A firm standard based on firm clear values, and communicated clearly and often to readers, contributors, advertisers and donors alike would be the strongest defense against any future 'lapse of ethics'. (Mother Jones, this is a question for you, too)
Now I try to augment my daily news through several progressive dailies and some M$M and even 'conservative' news outlets. Even so, I have not thought about the types of subject matter that gets on MJ or it's frequency. It seems that you care to take the time to watch MJ, maybe you could take it a bit further. Add some numbers to your study, for example list which companies MJ reports on and how often.
One more thing, Cigarettes are the only thing mentioned by MJ, not oil or nuclear weapons etc. If you are not fair, then less and less people will listen to you.
I will continue to read Mother Jones, and donate when I can.... for now. But I always welcome outside analysis of any news media. Keep watching Andy.
Andy, DID YOU EVEN READ THE POLICY. Please take a moment and imagine what it would be like to run a magazine. Now, read MJ's policy.
I appreciate the concern, but you may be jumping to conclusions or opperating on your own bias or assumptions. You should continue to watch, but also read the policy(it's right up there in the banner under 'Advertise').
I not only read the advertising policy for Mother Jones--I heard it first-hand from their advertising representative. And while so far, the magazine has sold ads for cigarettes but not nuclear power plants, gun manufacturers, big oil companies, etc., MJ has been quite clear that they will accept any ad from anyone with a check. Their new "standard" for accepting ads is that they have no standards.
Yes, it is a hard time for the magazine industry, as it is for many industries for all the reasons Dustin in Chicago mentioned. Yet you don't see the New York Times starting to accept cigarette ads--or The New Yorker--or Reader's Digest, The Boston Globe...and dozens of other publications.
Of course, those are all corporate-owned. Mother Jones is, in fact, a CHARITY. They accept PUBLIC MONEY with one hand and big tobacco money with the other. It is as if the American Lung Association was funded by R.J. Reynolds.
Go to charitynavigator.org and you will finds hundreds and hundreds of non-profits that are dealing with the same depressed economy as Mother Jones and none of them have resorted to accepting donations from cigarette companies. Their business--the very reason for their existence--is more than simply the bottom line. Hopefully, Mother Jones will remember why it was founded and get back to honoring their good name instead of exploiting it.
