Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
1963: Weight Watchers founded by a Queens woman whose friends helped her curb cookie cravings.
1964: The Drinking Man's Diet advocates martini lunches, sells 2.4 million copies in 13 languages.
1972: Dr. Atkins' Diet Revolution is published.
The American Medical Association calls it a "serious threat to health."
1977: Slim-Fast promotes its "shake for breakfast, a shake for lunch, and a sensible dinner" mantra.
The Last Chance Diet recommends abstaining from all food except a protein drink of ground animal horns, hooves, hides, tendons, and bones. It sells 2.5 million copies.