Chart: The Grassroots Still Love Barack Obama, Fundraising Edition

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For all his dismal approval ratings, President Obama’s latest fundraising numbers for his re-election campaign prove he can still rake in the bucks. And it’s not just the deep-pocketed who are giving—Obama’s still receiving small-dollar donations from grassroots donors who, despite his struggles, appear to be standing by their man.

Although small-dollar donors—people who gave $200 or less—comprised less than 10 percent of GOP frontrunners Mitt Romney’s and Rick Perry’s fundraising between January and September of this year, nearly half of Obama’s haul was from small-dollar donors, according to an analysis by the Center for Responsive Politics (CRP). That’s a higher percentage of small-dollar giving than Obama’s vaunted $750 million money machine from the 2008 campaign. In fact, during the last campaign, small donors never accounted for more than 40 percent of Obama’s quarterly total. All told, Obama has raised $41 million from small donors for the 2012 campaign.

Here’s a chart from CRP showing who’s receiving the most grassroots donations:

As you can see, the presidential candidates pulling in the most small-dollar donations are more hard-line conservatives, including Michele Bachmann (more than 50 percent), Herman Cain (49 percent), and Ron Paul (48 percent). The exception is GOP longshot Buddy Roemer. Nearly 80 percent of Roemer’s meager fundraising total of $233,000 comes from grassroots donors. There’s a simple reason for that: Roemer said he isn’t accepting donations higher than $100. (The other 20 percent of Roemer’s campaign funds came from a loan he made to his campaign.)

In an October 13th email to supporters, Obama 2012 campaign manager Jim Messina hyped this outpouring of grassroots support for the campaign, noting that nearly 983,000 people have already given to the re-election effort. Messina went on to urge supporters to push the campaign’s donor list to one million. “So getting to a million grassroots donors isn’t just a huge accomplishment this early in the campaign,” he wrote. “It’s our answer to our opponents, the press, and anyone who wants to know whether the President’s supporters have his back.”

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

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