Snooki Reads Mother Jones

What does the cast of Jersey Shore do when they’re not going to the gym, tanning, and doing laundry? Read Mother Jones, of course:

MTV filmed the skit to promote Power Of 12, its effort to get out the youth vote this November. Jason Rzepka, MTV’s vice-president of public affairs, told me that its producers wanted Snooki to be reading a political magazine, and their choice of Mother Jones “reflects the impact of your brand and reporting.” (It could also reflect the fact that Snooki is soon to be a mother).

Whether Mother Jones actually appeals to Snooki is less clear. Last month she told Newt Gingrich: “I’m trying to be like you,” but then, she might have just been making fun of his efforts to cash in on his celebrity. Whatever Snooki’s political affiliations, we’re happy for the endorsement. Snooki fans can sign up for a subscription here

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

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