Page 2 of 2

Wellstone's Revenge: How Minnesota Democrats Took Their State Back

Minnesota's once-woebegone progressives have quietly crafted a road map for turning state capitols blue.

2008-10: "We Have No Other Choice"

Ken Martin wants to talk history. We're sitting in his corner office at the Democratic-Farmer-Labor Party's headquarters, surrounded by the ephemera of campaigns past—a framed "Wellstone!" yard sign, a Pride flag planted in an empty coffee mug, a neon-orange hunting cap emblazoned with the name of 2006 gubernatorial candidate Mike Hatch. Martin is wearing a blue blazer, khakis, and loafers, and he bears a passing resemblance to John Travolta.

The collaboration among Minnesota progressives, he says, dates back to 1944, when Hubert Humphrey, then a staffer on FDR's presidential campaign, brokered a merger between the hapless Democrats and the radical Farmer-Laborites. Not that it has always been a breeze getting the coterie of left-leaning groups operating in Minnesota to act in unison.

Kelly Beadle, Adam Duininck, and Carrie Lucking
Kelly Beadle, Adam Duininck, and Carrie Lucking form a "three-headed monster" taking on the Minnesota GOP. Ackerman and Gruber

In the past, says Martin, groups such as the Sierra Club and Planned Parenthood rarely coordinated. "Let's say your political program was a mail and door canvass, and let's say Sierra Club's program was a mail and door canvass. So you'd be sending a piece of mail to Joe Blow, I'd be sending a piece of mail to Joe Blow, and we'd be knocking Joe Blow, too. That's not very efficient." America Votes, he says, "helps to bring everyone together, have everyone talk about what their political plans are, identify where we can create efficiencies, and where there's holes that still remain."

Even McClung, the former Pawlenty staffer, concedes that the close collaboration has made Minnesota's progressives brutally effective. "They have mastered the concept of discipline and cohesion in a way that you really don't see with Democrats all that often," he says.

"There's kind of an art and a science to it," Jeff Blodgett explains. "The art is relationships, and some of that has to do with longevity. There's good people here, they know each other—they're all married to each other." Case in point: Mark Dayton, heir to the Dayton-Hudson department store fortune, was Alida Messinger's first husband. "And the science," Blodgett adds, "is there's proven methods of working together where everyone benefits." To stay on the same page, the DFL, ABM, WIN Minnesota, America Votes, and their allies rely on the same polling data, which they buy from a consortium called Project Lakes and Plains.

The major test of Minnesota's hydra-headed progressive machine came during the 2010 election cycle. In October 2009, Martin, who was then running WIN Minnesota, convened 50 of the state's largest liberal donors at the office of Vance Opperman, a Minneapolis investment banker and major donor. "Look, it's been 20 years since we've won a governor's race," he told the room. "The only way we're gonna win this is if we work together. We have no other choice."

The response was overwhelming. Donors pledged five- or six-figure contributions on the spot. The cash came in the nick of time. A popular state legislator named Tom Emmer had clinched the GOP endorsement and was looking at a summer of smooth sailing while four Democrats, including Dayton, were fighting to win the DFL primary—and beating each other senseless in the process.

But the Alliance for a Better Minnesota was laser-focused on the other side: It even prepared two different websites ripping each of the 2010 Republican gubernatorial hopefuls, so it could unveil its attack on the winner within hours of the GOP endorsement. Later that summer, the group unleashed a brutal ad, featuring the mother of a teenager killed by a drunk driver, going after Emmer for his DUI arrests. It was equally aggressive in targeting Emmer's funders. When Target disclosed that it had given $150,000 to a pro-Emmer political action committee, ABM went after the company, which had positioned itself as LGBT-friendly, for supporting a candidate opposing same-sex marriage. ABM organized protests and bought Facebook ads that would be seen by some 25,000 people nationwide who listed Target as their employer in their profile. It became a national issue, forcing Target to apologize for its donations and spooking corporate giving in Minnesota and, some say, nationwide.

It was ironic in a way: Target, the company that grew out of Dayton-Hudson, was under attack by pro-Dayton liberal groups funded partly by Dayton's ex-wife. ABM ultimately spent $5.2 million on the campaign. In a banner year for Republicans nationwide, when the Minnesota GOP won control of the state House and Senate, Dayton squeaked out a 9,000-vote victory that survived a monthlong recount. "Did you ever imagine," he joked to Messinger after the election, "you'd be spending these two years of your life doing all this to elect your ex-husband governor?"
 

2011-12: The Ring of Fire

Dayton had his work cut out for him. Only a few months into the 2011 legislative session, he and the Legislature's Republican leaders were deadlocked on the budget. A government shutdown loomed. Meanwhile, progressive groups were virtually shut out of the action. In 2010, the America Votes coalition had focused its firepower on the governor's race. Now it needed to take back the majority—to compete in 20 or 30 districts across the state.

That spring and summer, Kelly Beadle, a former ACORN organizer turned data wonk who had taken over America Votes earlier in 2011, convened the leaders of member groups for what she called a "good ol' fashioned messy brainstorm." What could they do to put Republican legislators on the defensive, so far out from Election Day? One idea they would end up putting to use was the "ring of fire," which sent teams of canvassers into specific legislators' neighborhoods to deliver negative flyers on the potential shutdown to friends and neighbors. Another tactic: inviting lawmakers to town halls hosted by America Votes members to discuss the budget impasse. When they failed to show, news cameras were on hand to film the empty seats. Grassroots organizers "were pissed," Beadle says. "So we figured out how to channel all that energy into something that felt like it was bigger than one organization...You saw groups checking their egos at the door because nobody was getting credit for the work."

As the 2012 elections neared, Beadle distributed a detailed list of potential state House and Senate targets to America Votes members. Her spreadsheet was jammed with numbers: tracking polls, demographics, eligible voters in each district, number of votes needed to win, TV and radio ad rates, and more. They focused on hard data, not friendships or hunches or conventional wisdom; in key races, they used the Democratic national voter file, Catalist, to identify which voters to target and with what message. Young women and pro-choice voters got a knock from a Planned Parenthood canvasser, while outdoorsy types got a call from the Sierra Club. "After Citizens United"—the Supreme Court decision that paved the way for super-PACs and freed corporations to pour money into dark-money groups—"we all feel this urgency to collaborate to be as efficient and effective as we can," says Margaret Levin, the director of the Sierra Club's Minnesota chapter.

Right up until Election Day, America Votes and its members monitored the numbers and shifted money and volunteers accordingly. Of the 31 state House and Senate races targeted by America Votes in 2012, DFL candidates claimed 29. "It was a very slow, deliberate—sometimes excruciatingly slow—march to the win," says ProgressNow's Denise Cardinal.
 

2013 and beyond: The Real Test Is Playing Defense

America Votes' fourth-floor office, which it shares with the Alliance for a Better Minnesota and WIN Minnesota, is located in St. Paul near the Minneapolis border, in a LEED-certified building covered with hideous green tiles. Inside are photos of native sons Walter Mondale and Hubert Humphrey along with posters for fundraisers—captioned, ironically, "Minnesota is Not For Sale," under an umbrella with dollar bills raining down.

I swung by one morning to meet with the new generation of operatives running the Minnesota machine: America Votes' Beadle; Carrie Lucking, ABM's executive director; and Adam Duininck, the executive director of WIN Minnesota. Each attended Camp Wellstone or Wellstone-inspired training programs; Lucking had a Wellstone sign on the wall of her office. "We're the three-headed monster," joked Lucking, a feisty former high school teacher who'd downed five shots of espresso earlier that morning.

I asked them about the 2014 elections, which stand to be their toughest challenge yet. It's all about defense now for Minnesota's progressive machine as it gears up to protect a 12-seat majority in the state House, as well as Gov. Dayton and Sen. Al Franken, who ousted Norm Coleman in 2009 after a seven-month recount.

Up to this point, the ingredients in Minnesota's left-leaning takeover—data, money, grassroots organizing, and deep coordination—have given Democrats the edge. And in races decided by a few thousand votes or a recount, that edge can make all the difference. But they also recognize that the Republicans are not asleep at the wheel. "We've been very fortunate so far in that hustle in Minnesota has been effective at counteracting late, big money," Lucking says. "The question is: How long can the hustle outlast that?"

Ken Martin, the DFL chairman, seems less worried. Some Republicans, he notes, have been trying to pull together the GOP's socially conservative factions and the bottom-line-focused business community, and once they do, "they could be immensely effective." But they've had little luck so far. "That's the challenge for these guys in '14 [that] they have not figured out yet." (One outcome of his May luncheon, Hubbard says, was commissioning a plan to coordinate big-business support in 2014.) As for the DFL, Martin's sights are set just where Karl Rove had his in 2004. "Most important to me," he says, "is how do you set yourself up to build a permanent majority?"

The Blueprint: The Minnesota Model Goes National

Four states where Democrats, inspired by the "Minnesota miracle," are building their own political machines. —Zaineb Mohammed

The Blueprint
Page 2 of 2