Media Adviser to Hillary Clinton in 1999: “Be Careful to Be Real”

<a href="https://www.flickr.com/photos/15083709@N06/2245576555/in/photolist-4qraFa-4s7bTf-4uDKbQ-4Dx3MR-4Lki1L-4U6Tyk-51xeXX-51Byof-5nQ8Di-613oYp-bEieMB-9yMrvc-fucSTv-fusc6W-fus34L-fucHE4-beZvdn-8gibYf-8gibT9-8geV2T-dA7bF1-de5hpK-8geUYr-8geUWZ-dA1GRp-7JDuot-7JDu5B-7JHpFG-7JDu8T-7JDugK-7JHpJd-7JHphS-7JHpE3-7JDtQZ-7JDu1R-7JHpX7-7JHpVb-7JHpKw-7JHpgs-7JHpvS-7JDtWM-7JDtU2-7JDuip-7JHpnm-7JDuer-7JHpjN-7JHpwG-7JHpwm-7JHpCL-7JDusz-7JDtYg">Angela Radulescu</a>/Flickr


In 1999, as former First Lady Hillary Clinton was preparing to run for US Senator in New York, she was coached by Mandy Grunwald, a public relations consultant who also served as media adviser for Clinton’s subsequent presidential campaign, before a speech. Back then, Grunwald had some words of wisdom for Clinton, who is now considered front runner for the Democrat’s 2016 presidential nomination: “Be careful to be real.” This is one of eight pieces of advice included in a July 1999 letter released today as part of a trove of documents from the Bill Clinton Administration.

Some of these tips could still be applicable for Clinton in 2016, if she chooses to run: “Don’t assume anyone knows anything about you…New Yorkers generally know about healthcare, your work for children, and then a lot of tabloid junk.” Here are the other tips: