“The perfect beer for removing ‘no’ from your vocabulary for the night.”
This is the very real tagline the tone-deaf marketers at Bud Light have slapped onto beer bottles as a part of the company’s #UpForWhatever campaign. That initiative looks like this:
— Bud Light (@budlight) April 26, 2015
The slogan, which was captured in a photo and posted onto Reddit Monday, sparked a wave of anger from social media users who took to Twitter to blast the language for promoting a culture of rape.
— John Overholt (@john_overholt) April 28, 2015
I’ll be physically unable to process any sentiment that involves trying to convince me Bud Light didn’t know it was making a rape joke there
— Andrea Grimes (@andreagrimes) April 28, 2015
Bud Light has already issued an apology, saying they merely “intended to encourage spontaneous fun.” But think about it: Bud Light is a very large company. It’s therefore safe to assume any new catch phrase attached to their widely distributed, watered-down brews would go through a number of gatekeepers before it was greenlighted. How this bad idea became a worse reality may turn out to be the perfect reason for removing Bud Light from your vocabulary every night.