New Bud Light Tagline Wants to Remove “No” From Your Vocabulary


“The perfect beer for removing ‘no’ from your vocabulary for the night.”

This is the very real tagline the tone-deaf marketers at Bud Light have slapped onto beer bottles as a part of the company’s #UpForWhatever campaign. That initiative looks like this:

The slogan, which was captured in a photo and posted onto Reddit Monday, sparked a wave of anger from social media users who took to Twitter to blast the language for promoting a culture of rape.

Bud Light has already issued an apology, saying they merely “intended to encourage spontaneous fun.” But think about it: Bud Light is a very large company. It’s therefore safe to assume any new catch phrase attached to their widely distributed, watered-down brews would go through a number of gatekeepers before it was greenlighted. How this bad idea became a worse reality may turn out to be the perfect reason for removing Bud Light from your vocabulary every night.