Pro-Clinton Group Targets Latinos With Ad Branding Trump a Racist

Priorities USA is launching a digital ad campaign aimed at Hispanic voters in swing states.


A pro-Hillary Clinton super-PAC is launching an ad campaign to make sure Latino voters are aware of Donald Trump’s recent attacks against a judge’s “Mexican heritage.”

As Mother Jones reported last month, Priorities USA plans to invest million of dollars in online ads targeting specific demographic groups that the super-PAC believes will back Clinton in the fall. On Thursday, the group announced the first set of those ad buys, a set of four ads aimed at Latino voters in Colorado, Nevada, and Florida that will run on Instagram, Facebook, and Pandora. The most damning of the ads features a string of Republicans calling Trump racist for his attacks against Judge Gonzalo Curiel, who is presiding over a case challenging Trump University. The ad closes with Paul Ryan calling it “the textbook definition of a racist comment.”

In another ad, a family is shown eating dinner and swinging at a playground, while in the background Trump’s comments calling Mexican immigrants rapists and criminals are juxtaposed with clips of Clinton calling for immigration reform. “The choice is clear,” on-screen text says to close the ad.