Mute Math – "Typical" (via YouTube Most Viewed)
IN which SXSW standouts with a big U2-y sound (and possible Christian Rock background?) film entire video in reverse

Low – "Breaker" (via Stereogum)
In which lead singer Alan Sparhawk tries to eat a whole chocolate cake, and, um, that's pretty much it

Simian Mobile Disco – "It's the Beat" (via Yahoo Music UK)
In which an inhabitant of a cartoonish black-and-white world gets hit with a color bomb accompanied by some French electro

Lily Allen – "Alfie" (via me just looking it up)
In which the Brit pop starlet tells us about her stoner brother, who is also, apparently, a puppet

Bonus! Queens of the Stone Age – 45-second preview of stuff (via Silent Uproar)
In which the California rockers provide some teases of new material on their upcoming album, Era Vulgaris; wait til very end for Nirvana-like power riff