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Ever seen an arena after a big show? It's an apocalyptic nightmare of trash, grime, beer bottles, cigarette butts, random articles of clothing, and sweat; not to mention the huge chunk of energy that was used to power stage lights, amps, sound boards and speakers.
Well, the green-friendly folks at Reverb, a nonprofit founded by an environmentalist and a musician, want to reduce the "environmental footprint" of big touring shows this summer—not just by recycling and reducing plastic waste at shows, but by using biodiesel tour buses and generators, eco-friendly merchandise, and biodegradable catering products. They're also setting up Eco-Villages at shows to educate folks about carbon offsets and green technologies.
So, I guess it's not cool to show up to the rock show with your pals in a gas-guzzling Ford pickup and throw beer cans all over the parking lot anymore...