Last month ABC premiered its new Sex and the City-ish show Cashmere Mafia, starring Lucy Liu as Mia Mason, a high-powered publishing executive in New York City. Not since Margaret Cho's All-American Girl (also ABC) has an Asian American been featured as a main character. But All-American Girl was criticized by some for exploiting stereotypes for laughs, and Cho and network executives argued over just the right formula of "Asian-ness." After the whole debacle, Cho spiraled into various forms of self-destructiveness, and the show was canceled after one season. That was 1994.
Over the past few decades Asian Americans have been slowly eking their way into casting rooms and onto sets in Hollywood. (Think Lost, ER, Grey's Anatomy, Heroes, Entourage, Gilmore Girls, etc.). Exposure is a good thing, but Asian Americans for the most part are still relegated to ancillary roles.