Lab Equipment Slow Jam

| Fri Jul. 11, 2008 3:40 PM EDT

In case you haven't had your fill of goofy-commercials-turned-Internet-sensations, man, do I have one for you.

So pretend you're a scientist. Which would make you want to buy a piece of lab equipment more? This slogan:


With our new Plug'n'Prep® concept for the epMotion pipetting system, automate virtually any nucleic acid purification kit with protocols from your favorite kit provider—just load the deck and press start!

Or this:

Yeah, I thought so. This excellent slow jam is a real ad created by a lab-tools manufacturer called Eppendorf. The product in question, epMotion, is some kind of automatic pipette system. Or so the lyrics seem to suggest:

Pipetting all those well-plates, baby, sends your thumbs into overdrive And spending long nights in the lab makes it hard for your love to thrive
What you need is automation, girl, something easy as 1 2 3 So put down that pipette, honey, I got something that will set you free

H/T Mental Floss.

Image and video courtesy of Eppendorf.

Get Mother Jones by Email - Free. Like what you're reading? Get the best of MoJo three times a week.