Back in 2004, filmmaker Errol Morris made a series of brilliantly simple political ads for MoveOn. Modeled after the Apple "Switch" ads, they featured Republicans explaining why they wouldn't be voting for George W. Bush again. A couple of the ads aired, but otherwise the campaign fizzled, and the rest is history. Morris described the experience as "horrible" when I spoke with him a few months ago.
But now he's back, lending his Interrotron to the cause. His new "People in the Middle" ads star moderate voters who plan to vote for Obama. Not surprisingly, the ads are subtle and effective. And the real people in them are a refreshing break from the increasingly unreal real people like Joe the Plumber and Tito the Builder. Over at his New York Times blog, Morris explains how this campaign is not just a reprise of Kerry Switch: