Conservatives Think Colbert Is Serious
A study shows your personal political beliefs determine your interpretation of The Colbert Report.
Via HuffPo comes a study that confirms one thing we already knew—Stephen Colbert is totally hilarious—but also points out something surprising: both conservatives and liberals think he's on their side. According to an Ohio State University study, The Colbert Report is like a political Rorschach text, and you see what you want to see in it:
...Individual-level political ideology significantly predicted perceptions of Colbert's political ideology. Additionally, there was no significant difference between the groups in thinking Colbert was funny, but conservatives were more likely to report that Colbert only pretends to be joking and genuinely meant what he said while liberals were more likely to report that Colbert used satire and was not serious when offering political statements. Conservatism also significantly predicted perceptions that Colbert disliked liberalism.
Proof that we live in different worlds came just last week when the National Organization for Marriage (nom nom nom!!) thanked Colbert for his parody of their insane "Gathering Storm" anti-gay marriage spot. NOM president Maggie Gallagher actually said "I've always thought Colbert was a double-agent, pretending to pretend to be a conservative, to pull one over Hollywood." Wow. Really? Well, I guess if you think gay marriage is a scary lightning storm, coming to take away your rights, your brain is full of neat ideas.