Cookie Puss Shrugged: Investing With Ayn Rand

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


A few months ago, Ayn Rand fans made a big stink about “going Galt”—threatening to bring down the federal government (i.e., Obama) by taking their productive genius and going home (i.e., working less and paying less taxes). In another sign that the screw-the-feds fad never really went anywhere, some objectivists with deep pockets have emerged from hiding to funnel more money to the moochers and looters. On Friday, Bloomberg reported that the Roark Capital Group, a $1.5-billion, Goldman Sachs-backed private-equity firm, is making record investments after a couple of slow years. Roark, which owns Carvel Ice Cream and Cinnabon, may be the nation’s only investment firm that openly claims Ayn Rand as its inspiration. As it website explains, it’s named after Howard Roark, the architect protagonist of The Fountainhead, who dynamites one of his own projects because it doesn’t meet his exacting standards.

It’s not news that Rand has plenty of acolytes among traders, fund managers, and former heads of the Fed. But as Wall Street Journal columnist and Randian Evan Newmark explains, walking the objectivist walk on Wall Street is easier said than done, even at capitalist bastions like Goldman Sachs—which features a corporate “culture that might have been dreamt up by Karl Marx if he had been more interested in profits than the proletariat.”

So how well has Roark Capital followed its namesake’s vision? A quick glance at the Carvel website suggests that Howard Roark’s violent fastidiousness has not trickled down to the rank-and-file. In fact, company “spokescake” Cookie Puss, with his “tendency to melt under extreme pressure” and “friendliness and constant state of happiness” seems like just the kind of spineless loser Rand detested. His colleague, the “very laid back, nature-loving” Fudgie the Whale sounds no better. I hope that Roark Capital will wake up to this Goldman Sachs-style collectivism and restore Tom Carvel’s exacting standards of architectural precision in frozen cake-making. The ice-cream fountainhead awaits!   

 


If you buy a book using a Bookshop link on this page, a small share of the proceeds supports our journalism.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate