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There's No Accounting For Taste, Part 3: People Like What Other People Like

Celine Dion and hit parades

Lately, there's been an ongoing Riff debate about whether popular music totally sucks or just mostly sucks. Mother Jones staffers may be appalled to find the relative merits of "My Humps" being argued on the (virtual) pages of their esteemed publication, but I think it just shows the temerity of our journalistic commitments: we'll visit Iraq or Fergie-stan. The question of why people like what they like—or, more accurately, how in God's name they can freakin' stand that crap they're listening to—has popped up in a few other interesting places lately, and in both instances, it turns out musical taste has little to do with music.

First up, Wisconsin Public Radio's "To The Best of Our Knowledge" (an unassuming show that sticks to its themes a lot better than "This American Life") recently featured writer Carl Wilson, who braved a musical phenomenon even more fearsome than Fergie: Celine Dion. He actually wrote a book all about Dion and "the end of taste," and says that he was surprised by how little a predilection for the Canadian actually indicated about a person, citing a man who felt Dion's music helped him while growing up gay in an alcoholic household. Honestly, though, that one seems pretty obvious. Wilson also cites his discovery of Dion's musical "diversity," although one could also point to her "lunacy" if this recent video of her that made its way around the intertubes is any indication:

Next up, Gawker points out a recent Fast Company piece on trends and The Tipping Point and stuff, which included a fascinating study on how exactly music "catches on." Researches gave groups of people a list of songs and had them discuss and rate them, creating a mini-hit parade for their micro-culture, which was contrasted with a control group's isolated individual song ratings. What researchers discovered was that the groups came up with all different ratings, and they rarely matched established "merits":

In fact, Watts explains, only about half of a song's success seemed to be due to merit. "In general, the 'best' songs never do very badly, and the 'worst' songs never do extremely well, but almost any other result is possible," he says. Why? Because the first band to snag a few thumbs-ups in the social world tended overwhelmingly to get many more. Yet who received those crucial first votes seemed to be mostly a matter of luck.

Not only do people like what other people like just because other people like it, but also the only reason those things got liked in the first place was the random fact of their being brought up first. Win the early-mention game of chance, and you're set. Huh... it kind of explains Pitchfork, doesn't it.






Comments

This shouldn't come as a surprise.
That is basically the definition of "pop" music.
It's not necessarily "good" in terms of the musicians talent or creativity, complexity, refinement, lyrics, or even dancibility - it is defined by being popular. People listen to it because its what's being played on the pop station.

They didn't need a study to figure this out. If you just ASK, a large percentage of people who actually listen mostly to pop will tell you - they listen to it, they like it, because its popular.

Posted by: Jacob Aziza on 02/01/08 at 2:51 PM  Respond

The reason Mother Jones allows a blog on pop culture, is that pop culture has become a product of the Corporate State...and Mother Jones knows who the enemy is. With major corporations in control of the vast majority of media, we receive what the Corps decide will make them money, and it has nothing to do with quality, art, culture or any other redeeming social value. Even Rap music, a social rebellion of minorities, was turned into filth and trash by the dominance of Corp dollars., just as was "protest" and "psychedelic" and "punk" and all the other counter-culture trends of the last few decades. By assimilation, the movements are neutered and turned to the service of the Corporate Culture (an oxymoron if I've ever heard one). That principal extends to political coverage. How much did you hear about Dennis Kucinich this election, or Chris Dodd, or Bill Richardson, or... Get it? And, I may need to remind you since the media will not, the sale of our media to Corporate America was instigated by the Clinton administration before it was expanded by the Bush2 admin. Who are you voting for?

Posted by: T R Peer on 02/01/08 at 2:58 PM  Respond

I never thought I would say this, but after watching the video of Celine DIon's "lunacy" I have fallen in love with her! Pitty she sings such sticky gooey stuff. Yikes!

Posted by: Marcela Wagner on 02/01/08 at 3:00 PM  Respond

Where does Beethoven, Mozart
and Shubert fit in this?

Posted by: Paul Lysholdt on 02/01/08 at 6:44 PM  Respond

Give me Celine Dion over any rap "artist" any day!

Posted by: astockton on 02/02/08 at 6:35 AM  Respond

Pretty good indeed.

Posted by: Dr.Q on 02/02/08 at 6:47 AM  Respond

I think this political radical will just continue along with her musically reactionary ways. Classical and jazz for me, please. Not much after the rock and roll era. Maybe the Beatles, the Doors, a few folk singers here and there. That's it.

As unfashionable as it is to say, I think more complex music develops and encourages more complex thinking abilities. Perhaps part of the reason people are such idiots in this country is that mindless, repetitive music seems to reinforce mindless, repetitive thinking and vice versa. Works well for the right wing, don't you think?

Posted by: jan on 02/02/08 at 6:57 AM  Respond

Each new generation of teenagers has the duty of shocking their parents with music they will hate. Some get lucky with some pretty good outlandish stuff and then others get stuck with rap or headbanger garbage.

Posted by: bryant fink on 02/03/08 at 2:21 AM  Respond

I think there's a lot of good music available today - Amy Winehouse, Ingrid Michaelson, Leslie Feist, and Kate Nash to name the most recent crop of singer songwriters, as has been the case for quite awhile now, all females. And if you want more energy there's the White Stripes.

Posted by: Bill Joyce on 02/03/08 at 7:25 AM  Respond

I generally reserve comment when it comes to stupid topics such as these, but I swear if I see another one of these pseudo intellectual 'How can anyone not love Korn' articles without responding to it, I think I may explode! Listen, if you make the argument that most people like a certain type of music because they're sheep, and you're super-cool because you like some new-wave hippie bullshit, you are a hypocritical asshole. Thank you. If you're argument is that everyone's an unoriginal idiot because they don't like what you like - ask yourself the question "If everyone was as enlightened as me, and only liked what I like, wouldn't they just be unoriginal idiots?" You should re-watch Napoleon Dynamite dude -- because that weird dip-shit in the back of the room (drawing ridiculous cartoon characters), yeah - that's you.
The reason people don't listen to the shit you listen to, is because it S-U-C-K-S!!! There is no mystery. Pop-music sells because it sounds like MUSIC - not a goddamned science experiment gone wrong.
In short - Get a life jerk-off!

Posted by: Mitch on 02/05/08 at 9:50 AM  Respond

Even people who think they are discriminating critics don't realize that what they hear as "style," whether someone is cool or tacky, is really superficial. Remember "Red Red Wine" by UB40 from the 80s? Remember "Solitary Man" by Chris Isaak from the 90s? Those songs were written by Neil Diamond, who has been called uncool for decades.

No, I'm not a Neil Diamond fan. I'm pointing this out to show that the structure of a song is independent of production details and the way an artist's image is created and marketed. Musicians know this. That's how Ozzy Osbourne and Pat Boone can admire each other's music.

Many non-musicians judge music by the genre it's been stuffed into and the packaging around the artist rather than by whether the songs are written, played, and sung well. Record companies know this, so they give us mediocre artists who look cool.

Posted by: Rebecca on 02/06/08 at 6:14 PM  Respond

You're not a Neil Diamond fan?!?!!! What's wrong with you?

Posted by: Party Ben on 02/08/08 at 7:20 PM  Respond

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