MOTHER JONES BY E-MAIL

«--Previous Post | Blog Index | Next Post--»

Radio Now Below "Pamphlets" on the Media Ladder

mojo-photo-oldieradio.jpgFull disclosure: your ridiculously-named blogger spent 13 years working at a corporate alt-rock broadcaster, many of them happy. But my own ever-so-slightly bitter anti-radio bias is no match for the actual facts: things in the audio-only broadcast media are looking pretty terrible. The Radio Advertising Bureau just announced revenue figures for the industry in 2007, and they're down like a frown. Ad revenue was off 3% for the year over 2006, and in the 4th quarter, national revenue was down 11%. The only place radio showed some growth was "off-air" revenue, ironically enough, since isn't what's on-air the whole point? RAB President/CEO Jeff Haley tried to cover up the bad news by releasing a hilarious statement about "the nimbleness of the expanded radio space" and how it provides "a true 360-degree integration opportunity," before he collapsed into giggles and took another bong hit.

What's even more giggle-inducing is how the industry is responding: a slash-and-burn approach to laying off staff that can only help to accelerate radio's slide into homogenized, syndicated irrelevance. Citadel announced major cutbacks last week in five major markets, and last month, radio juggernaut CBS (my former employer) let go nearly 5% of its employees, and not just random traffic assistants, but popular air personalities and managers. About the only radio sector showing any vibrancy is NPR, which glowed like an annoyingly gifted younger sibling in comparison to the bloodied, drug-addled truant of PBS in a recent NY Times article. But radio with commercials is losing the most sought-after, youngest listeners, and then responding by doing exactly the opposite of what those listeners want: getting rid of the local talent that keeps people tuning in. Ah, well: there's always Pirate Cat Radio, whose signal comes in loud and clear at 87.9 at my house, and they can say "fuck" all they want.

Photo used under a Creative Commons license from Flickr user Road Side Pictures.






Comments

 

RECENT COMMENTS

Holy Fist Bumps: New Yorker Obama Cover Features Turban, Afro, Flag Burning, bin Laden, Complete Lack of Concern for Humanity (79)
James wrote: Absent a caption, the cartoon plays to the uneducated bias... [more]

Slang White People Like (61)
aimee wrote: As a pushin' 60 white woman who grew up in the south, I ab... [more]

OK Politician's Anti-Gay Comic Book May Work Against Him (2)
Party Ben wrote: I know, I could have mocked this all day. What's a "pedifi... [more]

The Dark Knight: A Cartoonist's Take (1)
Chris G. wrote: I wonder if this is going to be as lame as the Superman mu... [more]

New Music from Around the Blogs: Machines Don't Care, Kid Cudi, Santogold, Lykke Li (2)
Party Ben wrote: THANK you!!! You win comment of the day! ;)... [more]

Slang White People Like, Part 2: The Bro-ening (19)
Nutz wrote: Tom, "the use of "Slang" only lowers the standard of deba... [more]

Winter Holidays = God Awful Pop Music (11)
ava leigh wrote: The hottest female singer Ava Leigh who just came off tour... [more]

Confidential to Amy Winehouse (3)
Alan Brooks wrote: I discovered you while watching IMUS. I think you are one ... [more]

Hancock: Racist, a Metaphor for Racism, or Just Dumb? (8)
Party Ben wrote: Lucille: While I did include a direct link and give credit... [more]

Do GLAAD Network Ratings Matter? (2)
Intern wrote: Dear Party Ben, Please read GLAAD's Network Responsibilit... [more]

XML RSS Feed

Powered by
Movable Type 3.33

Jail.org - Inmate Search
Criminal records, instant public records & people search & current court records. www.jail.org

U.S. Public Records Search
Search County & State Court Records, Criminal records, Vital and Adoption Records www.PublicRecordsInfo.com

Records.com - People Search
Public Records and Background Checks. Instantly Search Criminal Records, Addresses and Court Records www.Records.com

Court Records & County Records
Find Instant Public Records, Criminal Records as Well as County Property Records Search. www.PublicRecordsIndex.com

















bookIN PRINT

CLICK HERE
for more great reading

headphones IN TUNE
New music every issue

CLICK TO LISTEN


This article has been made possible by the Foundation for National Progress, the Investigative Fund of Mother Jones, and gifts from generous readers like you.

© 2008 The Foundation for National Progress

About Us   Support Us   Advertise   Ad Policy   Privacy Policy   Contact Us   Subscribe   RSS