Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
Denver, Colorado—Jim Maser, "the pin man," is to-the-point when I ask him why he sells his collection of conservative buttons at tea party rallies: "Capitalism."
Jim's not your typical tea partier. He's quick to point out, for instance, that the proposed Islamic community center in lower Manhattan is just that—"Look, I know it's not a mosque"—and says he wouldn't really have a problem with it at all if it weren't so blatantly pegged to 9/11. Amid a sea of "We the People" and "Don't Tread on Me" banners at the 9/12 rally on the steps of the state capitol, he's wearing a plain white polo shirt and khaki shorts. He is, in other words, all business.
Before the Democratic Convention came to Denver in 2008, Jim just stuck to sports (right there on his card it still says "specializing in sports collector pins"), traveling to All-Star games and the like to hawk his wares. But he started to branch out into politics after Obama came to town. He sets up booths at liberal events too—political rallies, obviously, but also pride parades.
"It doesn't matter if it's Democratic money or Republican money, it's all green," he says. Although it doesn't always pay for the same things. "I've done this long enough to know that red, white, and blue stuff sells at events like this and I can't give it away at the other events."